Last updated: April 24, 2025
Google URL Shortener (goo.gl) was once a go-to tool for shortening links, but since its shutdown, users have sought reliable alternatives. Whether you need simple link shortening, advanced analytics, or custom branding, there are plenty of free options available in 2025. This guide explores the best free alternatives to Google URL Shortener, helping you find the right tool for your needs.
A good URL shortener does more than just shrink links. Here’s why you might need one:
The Smartest Free URL Shortener for Engagement & Automation
xengo is a modern URL shortener built for marketing teams, event organizers, universities, and anyone who needs real-time link tracking with powerful features — all for free.
Key Features:
🔁 xengo makes automation easy — every click or scan can trigger a webhook, making it ideal for real-time tracking, retargeting, or pushing events into your GTM pipeline.
🎓 Especially popular with universities, affiliates, Go To Market Engineers, and campaign teams, xengo offers a seamless way to track engagement without complexity.
A Popular Free Option
Bitly is a well-known URL shortener that provides link tracking and custom aliases.
Key Features:
🚨 Bitly limits branded links and click tracking in its free plan.
The Quick & Simple Option
TinyURL is one of the oldest URL shorteners and remains a solid choice for fast, no-signup link shortening.
Key Features:
⚠️ TinyURL lacks detailed analytics and retargeting options.
Best for Custom Branded Links
Rebrandly specializes in branded link shortening and is great for businesses looking to improve brand recognition.
Key Features:
🔍 The free plan limits the number of custom links you can create.
A Free Option with Advanced Analytics
Cutt.ly offers a great free plan with tracking and link management tools.
Key Features:
💼 Cutt.ly’s free plan has limitations on the number of links you can manage.
A Feature-Rich Option for Integrations
Linkly is a powerful URL shortener offering advanced tracking, branded links, and integrations.
Key Features:
💡 Linkly’s free plan includes 1,000 clicks per month, making it suitable for lightweight campaigns and personal use.
Consider the following when selecting a URL shortener:
While Google URL Shortener is no longer available, the free tools available in 2025 are more powerful than ever.
xengo stands out for its real-time click alerts, webhook integration, branded links, and seamless tracking — all for free.