Bitly is the best-known name in link management, and for good reason — it defined the category. This page compares it with xengo honestly, fact by fact, each one cited to Bitly's own pricing page or docs. The short version: Bitly is broad (links, QR, landing pages, a huge ecosystem, sales-led enterprise); xengo is deep on one thing — turning every click and scan into a real-time event your systems can act on, at self-serve prices.
Facts below cite Bitly's own pricing and documentation. Spotted something out of date? Tell us and we'll fix it.
| Feature | xengo | Bitly |
|---|---|---|
| Real-time click/scan webhooks | Included from Pro (£39/mo) — signed, retried, with a delivery log | Enterprise plan only (sales-led) [source] |
| Webhook event detail | Structured click/scan event with source, tags, device and referrer | A single combined “engagement” event (clicks, scans and bio-page views together) [source] |
| Notification channels | 24 built-in: Slack, Teams, Telegram, PagerDuty, Zapier, n8n, email and more | Webhooks (Enterprise) and integrations via its app ecosystem [source] |
| Entry paid plan | £15/mo — custom domain, dynamic QR, email alerts included | Core $10/mo (billed annually) — 100 links/mo, 5 QR codes/mo [source] |
| Team seats on self-serve plans | 1 / 5 / 15 seats (Starter / Pro / Business) | Paid self-serve tiers are single-seat; multi-user is an Enterprise feature [source] |
| Free tier | None by design — business-only, 14-day trial (card required) | Free plan with 5 links and 2 QR codes per month [source] |
| Ads on redirects | Never, on any tier — in writing | Free-plan links and QR codes may show an interstitial ad page (documented policy) [source] |
| Landing pages / link-in-bio | Not a focus — links, QR and events are the product | Included (Bitly Pages / Link-in-bio) — a genuine strength [source] |
Try it against your own workflow — start a 14-day trial (card required, cancel anytime), or see pricing.
For business link management, dynamic QR and real-time events, yes. Bitly remains the better pick if you want a free tier, landing pages or a large sales-led enterprise ecosystem — our comparison above is honest about that.
Yes — Bitly offers real-time webhooks, but per its pricing page they're part of the sales-led Enterprise plan, and its docs describe a single combined engagement event. xengo includes signed, retried, logged click/scan events from the £39/mo Pro plan.
Yes — export your links from Bitly and bulk-import them (up to 500 per request) via the console or the API. Your custom domain moves with you.
Every Bitly fact links to Bitly's own pricing page or documentation, with the verification date shown above. If anything is out of date, email us and we'll correct it.
Smart URLs, dynamic QR codes and a full API — branded on your own domain, safety-screened, and tracked. Build, re-point and measure it all in one place.
Start free trialBranded short links on a domain you control — editable, screened, and tracked.
Branded QR codes you can re-point any time — never reprint the poster again.
$ curl -X POST api.xengo.io/v1/links { "domain": "go.acme.com", "url": "https://acme.com/…" } → 201 go.acme.com/aB3xK▋
Create and manage links + QR at scale, straight from your own tools.
