| Click/scan webhooks | From Pro (£39/mo): per-event, HMAC-signed, retried with backoff, delivery-logged | From Pro (~$18/mo): one webhook URL per domain, POSTed on each click [source] |
| Delivery guarantees | Signature headers, automatic retries (~45 min of backoff), per-attempt log, DLQs | Its docs describe the webhook URL and payload; signing and retry behaviour aren't documented [source] |
| Notification channels | 24 built-in (Slack, Teams, PagerDuty, Telegram, email…) — no receiver needed | Webhook per domain; Zapier/Make apps for link-creation events [source] |
| Analytics retention | Raw clicks 90 days; aggregated rollups kept indefinitely for reporting | Raw click data 1 year, aggregated statistics 26 months, then removed (all plans) [source] |
| Free tier | None by design — business-only, 14-day card-required trial | Generous: 1,000 branded links, 50k tracked clicks/mo, QR and API included [source] |
| Entry paid plan | £15/mo — custom domain, dynamic QR, email alerts | Hobby ~$5/mo; Pro ~$18/mo brings unlimited links and the webhook [source] |
| Positioning | Links + QR as real-time events for business operations | A capable, great-value utility shortener with a decade of history [source] |