Honest comparison · verified 12 July 2026

xengo vs Dub

Dub is the strongest developer-first product in this category — open source, well-documented, with a genuinely excellent webhook system. We compete with respect. The honest difference is focus and price point: Dub is building a conversion-attribution and partner-programme platform; xengo makes every click and scan a real-time event for operations — alerts in the tools you already run, at self-serve prices, with QR as a first-class citizen.

Facts below cite Dub's own pricing and documentation. Spotted something out of date? Tell us and we'll fix it.

Feature xengo Dub
Real-time click/scan webhooks Included from Pro (£39/mo) — signed, retried, delivery-logged Excellent — signed, retried, typed events — from the Business plan ($90/mo) [source]
Webhook event types Click/scan events (with source, tags, device); more event types on the roadmap Nine typed events including link.clicked, lead.created and sale.created [source]
Notification channels beyond webhooks 24 built-in: Slack, Teams, Telegram, PagerDuty, Opsgenie, email and more — no code Webhook-centric (plus Slack via webhooks and a Zapier app) [source]
Product focus Links + dynamic QR as real-time events for operations and alerting Conversion attribution and affiliate/partner programmes (“turn clicks into revenue”) [source]
Open source No — managed service Yes — AGPL, self-hostable, strong developer community [source]
Displayed self-serve pricing £15 / £39 / £119 per month, all tiers public Pricing page leads with Business $90/mo and Advanced $300/mo [source]
QR codes Dynamic QR is a first-class product (styling studio, scan analytics, ops use cases) QR generation included as a feature of each link [source]
Company & data home UK company; details on the trust page US company (Delaware), VC-backed, open-source-led [source]

When Dub is the better choice

  • You're running affiliate or partner programmes with payouts — that's Dub's core product and it's genuinely strong.
  • You need conversion events (leads, sales) attributed to links, not just clicks.
  • You want an open-source core you can self-host or contribute to.
  • You're a developer-first US SaaS and want the ecosystem that comes with that.

When xengo is the better choice

  • You want signed, retried, logged events at £39/mo rather than $90/mo — and your alerts in 24 channels without writing a receiver.
  • QR codes are physical operations for you (print, labels, sites, kit) — not just a feature on a link.
  • You want a business-only platform with no free tier by design, and the continuity promise for printed codes.
  • You'd rather deal with a UK company under English law.

Try it against your own workflow — start a 14-day trial (card required, cancel anytime), or see pricing.

Frequently asked questions

Aren't Dub's webhooks better than xengo's?

Dub's webhook system is excellent and offers more event types today (including lead and sale events) — we say so plainly. xengo's difference is price point (£39 vs $90 for webhook access), 24 no-code notification channels alongside the webhook, and a per-attempt delivery log you can read in the console.

Is xengo open source like Dub?

No. xengo is a managed service; Dub has an AGPL open-source core you can self-host. If self-hosting matters to you, Dub is the better choice — it's in our 'when Dub is better' list for a reason.

Which is better for QR codes?

Dub generates a QR per link; xengo treats dynamic QR as a first-class product — a styling studio, scan-source analytics, and operational use cases like assets, sites and print campaigns.

Where do these facts come from?

Every Dub fact links to Dub's own pricing page, docs or GitHub, verified on the date shown above. Spotted a change? Email us and we'll update the page.

One platform. Everything a link should do.

Smart URLs, dynamic QR codes and a full API — branded on your own domain, safety-screened, and tracked. Build, re-point and measure it all in one place.

Start free trial
1,284 clicks
go.acme.com/spring
1 London 412
2 Manchester 168
3 Bristol 94

Smart URLs

Branded short links on a domain you control — editable, screened, and tracked.

Popular Smart URLs features

  • Your own custom domain, auto-HTTPS
  • Re-point live links without reprinting
  • Every destination safety-screened
  • Honest, bot-filtered analytics

Dynamic QR

Branded QR codes you can re-point any time — never reprint the poster again.

Popular Dynamic QR features

  • Editable destination behind every code
  • Your brand colours + logo
  • Real-time scan alerts
  • Per-code scan analytics
$ curl -X POST api.xengo.io/v1/links
{
  "domain": "go.acme.com",
  "url": "https://acme.com/…"
}
→ 201 go.acme.com/aB3xK

API

Create and manage links + QR at scale, straight from your own tools.

Popular API features

  • REST API with scoped keys
  • Bulk-create thousands of links
  • Programmatic QR generation
  • Webhooks + click / scan alerts