What Bitly's self-serve tiers include — and don't
From Bitly's own pricing page [source]:
| Tier | Price | Links/mo | Seats | Webhooks |
|---|---|---|---|---|
| Free | $0 | 5 | 1 | No |
| Core | $10/mo (annual) | 100 | 1 | No |
| Growth | $29/mo (annual) | 500 | 1 | No |
| Premium | $199/mo (annual) | 3,000 | 1 | No |
| Enterprise | Custom (sales-led) | Custom | Multi-user | Yes |
Two structural facts drive most Enterprise conversations: every self-serve paid tier is single-seat, and webhooks appear only in the Enterprise column ("high-volume API & webhook access"). If your team needs shared workspaces or real-time events, self-serve Bitly has no tier to sell you.
What Enterprise reportedly costs
Bitly doesn't publish a number, so treat everything here as an estimate and label it accordingly: procurement-data platforms such as SpendHound report typical Bitly contracts in the low five figures per year [source]. Your quote will depend on link volume, seats and API usage — and like all sales-led pricing, it's negotiable.
Questions worth asking on the sales call
- Which specific features in our quote are unavailable on Premium — and what does each cost us standalone elsewhere?
- What are the API and webhook volume limits in the contract, and the overage terms?
- What's the renewal uplift policy? (Annual contracts renegotiate from the vendor's side too.)
- What happens to our links, custom domain and analytics if we don't renew?
If you only need one gated feature
Many Enterprise conversations start because of a single gate. Priced per-feature, the self-serve market looks like this (each fact cites the vendor's own pages):
| You mainly need… | Self-serve options (July 2026) |
|---|---|
| Real-time click/scan webhooks | Rebrandly Professional $32/mo (batched clickstream) [source]; xengo Pro £39/mo (per-event, signed, retried, logged — details); Dub Business $90/mo (typed events, signed, retried) [source] |
| Team seats without a contract | Rebrandly Professional (2 seats) $32/mo [source]; xengo Pro (5 seats) £39/mo, Business (15) £119/mo (pricing) |
| A full API | Short.io (API on all plans incl. free) [source]; Dub (rate limits scale by tier) [source]; xengo (Pro tier £39/mo, published OpenAPI spec — details) |
Our full, cited side-by-side is at xengo vs Bitly — including the cases where Bitly is genuinely the better choice (brand, landing pages, ecosystem, sales-led procurement).